CAse studies


Beaverbrooks has been bringing luxury jewellery to the public since 1919. The family values which the chain was founded upon still run through its heart today, making Beaverbrooks one of the names of choice for engagement rings and other beautiful pieces.

Parify was enlisted by Beaverbrook’s some years back to provide more energy efficient LED lighting for a growing number of stores. Lighting which also improves the illumination levels and enables the jewellery to be showcased in all its glory. The Parify team was called to Beaverbrooks to enhance the beauty of their displays, as well as providing an energy-efficient solution at the same time.

The lighting we selected for Beaverbrook’s was the crisp light from the Prail, this enables the diamonds to show off their brilliance. As any major jeweller knows, each diamond has its own shine quality, and so it was important that the lights were able to capture this and compliment the other pieces at the same time.

Adaptable lighting also meant that Beaverbrook’s staff could have greater control over how much electricity was being consumed in its displays. The solution allows the brightness and contrast to be altered according to how much natural light is coming into the store and how much light is needed to capture the eyes of shoppers walking past the window.

This, in turn, means that Beaverbrook’s doesn’t need to waste energy and still has a beautiful window display.

We also worked closely to Beaverbrook’s deadline, carrying out our installation outside of the store’s opening hours to keep disruption to a minimum and delivering the outstanding results we always strive for.


“Parify have been providing innovative LED light fittings for our new stores and refits over the last 3 years. All fittings are beautifully designed, manufactured in the UK and come with a no quibble 5-year warranty.”