Parify: we’re serious about jewellery lighting

We’ve won awards for our lighting technology and innovation – and we’re lighting up the British jewellery industry.

Building an experience

We’re obsessed with jewellery lighting and the way it influences every moment of the customer experience. We know businesses need to use new top-grade lighting developments to boost their bottom line. When the lighting is good, you improve your sales and reduce your costs.

We want you to show off your jewellery, gemstone and fine diamonds in the best light. So we’re always looking for ways to make our technology and engineering even better. That way, we can design and create unique, ground-breaking lighting solutions with low environmental impact.

Illuminating design

We design, manufacture and install LED lighting systems for store windows and key retail areas. And we have the flexibility and capacity to create bespoke products that are exactly what you need.

Drop us a line to explore how we can better light your jewellery

Our finger is right there on the pulse. We work closely with the NAJ and some of the UK’s leading jewellery retailers − Beaverbrooks, Berrys, Chisholm Hunter, Hamlingtons, Lumbers, F. Hinds, Wakefields and many more. And with every new project, every new installation, we build our knowledge and enhance our expertise.

The UK’s official supplier of the GemLoupe by Picup Media

As the UK’s official supplier of the GemLoupe, we’re putting British jewellers on the social media map. We’re helping jewellers market and sell online with a simple piece of kit.

You can easily clip the GemLoupe to your smartphone. Then you can shoot incredible studio-quality images and films of jewellery, gemstones and fine diamonds. It takes just one click to capture the sparkles. It takes one more to get it online and start selling.